Branding Design and UIX Design for Sqimple
Sqimple is an all-in-one enterprise eCommerce platform developed by Núcleo. It features a well-rounded back-end web app which allows online shop owners to manage their orders, inventory, website and marketing strategies. I worked on Sqimple’s branding design as well as the UIX design for the web app.
Skills Used
Graphic Design
UIX Design
App Design
Tools
Adobe Creative Suite CC
Figma
Branding Design
Sqimple’s target user group is young or middle-aged Australian entrepreneurs and small business owners who are aiming to manage their online orders in a simpler way. Therefore, I created a concise yet vibrant visual identity. Considering our web app was going to have a lot of different sections, I organised a thorough colour palette for convenient usage.
Web App & Mobile App
Sqimple’s online shop management app is where my UIX design skills got to shine. I applied a user-centric approach, trying to find the best solutions that could make shop owners track their orders in the easiest way. I collaborated with our team at Núcleo, and communicated closely with our developers, making sure that my design was doable and user-friendly.
Apart from the web app, I also designed a mobile app for inventory management, as well as Sqimple’s official website.
