Rebranding for COCO Fresh Tea & Juice

This is a rebranding project for COCO Fresh Tea & Juice, a Taiwanese tea company which is famous for its milk tea and juice. Based on its current branding, I redesigned its logo, together with some patterns and illustrations, which were applied in stationeries, menus, posters and packages.

Skills Used

Graphic Design

Branding Strategy

Tools

Adobe Illustrator

Adobe Photoshop

Inspirations

The basic element of the logo is the four COCO letters rolling in a cup, resembling the shape of pearls or bubbles, the popular ingredient in milk tea. In order to show the brand’s energy and appeal to its target audience - young and energetic people, I used 2 emojis and 3 bright colours, as well as a concise logo font. All the elements combined together make the logo look vigorous and fashionable.