The target user group for Build Right is builders and construction workers, therefore, I used simple and straightforward geometric objects as brand motifs, and created a distinct colour palette of orange, dark grey and white.

The mobile app is mostly going to be used on construction sites, so the UI needs to be very straightforward and easy to understand. I created simple illustrations for all the types of construction objects so that it’s very easy for builders to find what they need. I collaborated closely with our developers and did thorough user testings to ensure the app provides good user experience.

Apart from the mobile app, I also worked on its official website.